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The Social Olympiad

Introducing a strategy to harness the Olympic Spirit like never before, the Archeworks Project was put together to engage a chicago in the Olympics one person at a time.

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Involvements

  • Art Direction
  • Graphic Design
  • Illustration Design

Client

Introducing a strategy to harness the Olympic Spirit like never before, the Archeworks Project was put together to engage a city in the Olympics one person at a time. The “Social Olympiad” concept connects people with each other, and with social changemakers, creating opportunities to embrace and live out the Olympic values. It begins grass roots at the community level, and then grows to expand.

Strategy

I was asked to create an engaging catalog that focused on their core principles. Inspire people through the Olympic Values: Involve communities to change their lives and the world: Empower everyone with partnerships and connections: Transform the Olympics into a vehicle for social change involve.

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