The world’s most famous sea sponge, SpongeBob Squarepants has been immortalised on a square, legal tender premium bullion coin.
The New Zealand Mint and PFG Precious Metals, the official licensee of Nickelodeon, teamed together to create the set of 4 legal tender .999 silver bullion coins depicting the characters of SpongeBob Squarepants and his friends Gary, Patrick Star and Sandy Cheeks.
This campaign consisted of SpongeBob SquarePants coin designs, package design, website design, banner designs, email blasts and a PFG Best/SpongeBob Coin TV Advertisement on Nickelodeon. I was responsible for project management and art direction/design of the project. I worked closely with Nickelodeon reps to ensure their brand consistency throughout the project.
